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Future Forecast 2022

In 2022, we welcome The Great Re-engagement, a time when humans will reconnect consciously, purposefully and rationally with the world around them

The past year has ushered in The Great Acceleration, with the pandemic not only changing the world, but fast-tracking the ways in which we engage with it and the technologies we use to do so. Now, however, as we look towards another 365 days in which to innovate, regenerate and inspire, businesses must conscientiously contain – and tame – the huge transformations shaping how we work, rest, play and shop. Covid-19, alongside global meetings such as the 2021 UN Climate Change Conference (COP26), will be remembered as pivotal moments, with the latter reminding us that we have little time left to spare unless we make fundamental and irreversible changes to our lifestyles in 2022. Positively, across societies, people are tentatively re-engaging with truth and facts –goodbye Mr Trump and hello to science, technology, and new frontiers in innovation. This follows falling global trust in governments and media, giving businesses, brands and their leadership capacity to become highly trusted, transparent entities. At present, 61% of people globally trust businesses, viewing them as both more ethical and competent than governments, NGOs and the media (source: Edelman Trust Barometer 2021).

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