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Travel trends for 2023, as predicted by industry insiders

Leaders in the travel industry predict that meaningful trips, ultra-localised itineraries and app technology will be big in 2023

As we look to a new year, what does the future of the travel industry look like? From Asia reopening for tourism to ambitious new hotels and ongoing digital nomad incentives, there is plenty to be excited about in 2023. Sustainability and meaningful travel are happily still at the forefront of people’s minds, while low-cost destinations such as Turkey, Nepal and Morocco are slated to be on the rise. “From addressing climate action, to creating jobs and supporting businesses, right through to fostering peace and security, and advancing gender and youth empowerment and the digital transformation, tourism has never been more relevant than it is in 2023,” comments Zurab Pololikashvili, secretary-general of the UN World Tourism Organisation. “At the same time, we see tourists themselves increasingly aware of the impact they can make and determined to travel more responsibly and sustainably, with growing interest in tourism for rural development and tourism as a pillar of opportunity for all.” Following the unexpected upheavals of 2022, one might argue it is difficult to make any kind of prediction at present, but these intrepid industry insiders were willing to give it their best shot.

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